中东市场洞察 | 运动和户外用品新爆风口

“运动和户外用品包括服装、鞋子以及运动和户外装备，例如露营装备（睡袋、折叠椅、毛毯、便携家具等）、园艺用品、登山杖、背包、健身器材、狩猎设备、游泳配件和冬季运动装备等。

海关数据显示，2021年1-9月，天幕、帐篷、野营用品的进出口总额为211.15亿元，同比增长41.14%，出口额为210.43亿元。

在疫情防控的大环境下，据Statista预计，全球运动&户外用品市场将在2021年达到1812亿美元，并以6.86％的年复合增长率增长，将于2025年达到2363.4亿美元

According to Statista, the global sports & outdoor goods market will reach 181.2 billion U.S. dollars in 2021, and grow at a compound annual growth rate of 6.86%. It will reach 236.34 billion U.S. dollars in 2025.

其中，欧美、中东、东南亚地区是主要热销市场。

Among them, Europe, America, the Middle East, and Southeast Asia are the main hot-selling markets.

地处于南北回归线之间的中东，拥有得天独厚的海岸线、沙漠自然环境，当地天气将近80%以晴天为主，也是全球著名的旅游圣地。据统计，该地区国家的人把平均60%的时间花在户外休闲运动中，日常的家庭聚会、朋友聚会都是在自家花园、户外餐馆、公园等户外场地。

Located in the Middle East between the Tropic of Cancer, it has a unique natural environment of coastline and desert. Nearly 80% of the local weather is mainly sunny, and it is a famous tourist destination in the world. According to statistics, people in this region spend an average of 60% of their time in outdoor leisure sports. Daily family gatherings and friends gatherings are in their own gardens, outdoor restaurants, parks and other outdoor venues.

最近，是中东地区国家冬季户外活动的旺季，也是中东户用品市场爆发式增长时期。

Recently, it has been the peak season for winter outdoor activities in Middle Eastern countries, and it is also a period of explosive growth in the household goods market in the Middle East.

据官方统计，截止10月17日为止，迪拜世博会游览人数达77万人次，同时举办了数十场包括跑步项目等等多样化的体育项目，给迪拜带来巨大消费份额，推动当地零售市场发展，带动了迪拜经济。除外，今年还是阿联酋成立50周年，当地还举办了周年庆祝活动、阿联酋妇女首次参加阿联酋国庆骆驼马拉松、沙漠越野运动等等。

According to official statistics, as of October 17, the number of visitors to the Dubai World Expo reached 770,000, and dozens of sports events were held at the same time to promote the local retail market and economic development. In addition, this year is also the 50th anniversary of the establishment of the UAE. Local celebrations were also held, UAE women participated in the UAE National Day Camel Marathon for the first time, and desert cross-country sports.

沙特Al Ula 地区正在举行“利雅得狂欢季”活动，涵盖音乐、艺术、时尚、美食和健康，包括音乐会、热气球、徒步旅行等，计划从12 月 21 日持续到明年3月27日。

Saudi Arabia's Al Ula region is holding "Riyadh Carnival Season" activities, covering music, art, fashion, food and health, including concerts, hot air balloons, hiking, etc., and it is planned to last from December 21st to March 27th next year.

中东人家庭观念重，一个家庭往往5~7成员组成，大部分家庭每年都有露营的习惯，目前在阿联酋，不论是公共沙滩还是付费沙滩，处处人山人海，札起小帐篷、支起小椅子、挂起露营灯、铺好小地毯、掏出烧烤炉就开始了欢乐的露营。

Middle Easterners have a strong family concept. A family usually consists of 5 to 7 members. Most families have the habit of camping every year. At present, there is a sea of people everywhere, whether it is a public beach or a paid beach. You can start camping with small tents, chairs, camping lights, carpets, and barbecue grills.

中东人拥有户外运动和活动的生活习惯，也拥有消费能力，有需求就有市场，未来随着中东地区网购消费观念加深，跨境电商市场规模扩大，户外用品类产品也将会浮现出更巨大的市场前景。

The Middle Easterners have the lifestyle habits of outdoor sports and activities, and they also have the ability to consume. There is a market where there is demand. In the future, with the deepening of online shopping consumption concepts in the Middle East and the expansion of the cross-border e-commerce market, outdoor products will also have greater market prospects.

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